Personalized Search that Works?
Over the years, I’ve tested numerous recommendation platforms that promise a personalized search experience, only to find that the real-world results often fall short. Personalization can actually hinder search performance and undermine the user experience. Consequently, search “personalization” has become more of a marketing buzzword aimed at achieving feature parity with competing vendors, rather than offering genuine performance benefits. Over half of customers simply turn search personalization off.
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